Julie Posetti points out that social media training is essential for journalists today, and I agree with her.
The social media world is far more noisy than it used to be which means journalists need to have even greater understanding of how to use social media as a tool to reach an audience, develop contacts and source stories.
There is a great deal of pressure to get the SEO right and increase traffic to websites. A simple headline with useful key words does help, but as this post by Dominic Litten points out there is more to it than a "boring" headline. There are ways to keep the wit in a story if you have good site architecture, a good sitemap, internal links etc.
Mindy McAdams writes a great deal of common sense here about using social media as a journalist.
For professional purposes I use Facebook as a page, it keeps things simple and protects my personal account with its high security settings.
Neal Mann puts a strong case forward as to why journalists should be using social media. There are still people who resist, but it's not just a broadcasting tool, it's a way to find stories, interact with other professionals and learn a great deal.
Former digital content and social media editor for six newspaper websites in West Sussex.
Experienced journalist and sub-editor.
Seeker of knowledge and general internet enthusiast.
My opinions are my own.