Sarah Booker

19/02/2015

Ten key lessons from inspiring and terrifying Fleet Street Fox

Fleet Street Fox at Journalist Works

Fleet Street Fox at Journalist Works

I always enjoy a talk from Fleet Street Fox aka Susie Boniface.

When I first came along to Journalist Works to hear her speak I was packing for my honeymoon, but was such a fan of her blog I had to hear what she said.

It inspired me to sell myself a better for online journalism sessions.

Rather than “I’ve been on the internet since 1995”, I led with a list of my exciting deeds.

Unlike Fleet Street Fox I have never driven a nuclear submarine but I covered Sir John Mills’ funeral and interviewed Rolf Harris (that’s a different blog post).

She always starts off with the hard truths of journalism.

People do think you’re going to turn every conversation you’ve ever had into a news story.

People will stop trusting you as soon as you say what you do for a living.

People will treat you like scum.

You will see and hear horrific things.

But it also is such great fun.

Tweeting and Instagramming Fleet Street Fox's visit to Brighton Journalist Works.

Me (right) Instagramming Fleet Street Fox for Journalist Works, Brighton. Picture by student William Axtell

Here are a ten key lessons for journalists from her talk today (February 19):

  1. Want to work online? You’ll have a career in 20 years
  2. Your objectivity is not enough, it is the reader and source who must believe your ethical objectivity
  3. What you need is a level of enthusiasm bordering on mental illness
  4. Scotch eggs are a complete meal in a ball when you’re waiting on a doorstep
  5. You are not the story. Write for readers not for you
  6. Reporters do not say what they think. If you think someone is a scumbag you can’t tell them
  7. Understanding your analytics means knowing when people are reading. Target your tweets when your readers are online
  8. You get a knee-jerk reaction on Twitter from the headline alone. Facebook readers tend to read the article before sharing and commenting.
  9. Writing online is like writing for the regional press. Readers will tell you when you’ve messed up very quickly
  10. Don’t be a twat