Interesting ideas from Silicon Beach about creating video and audio via Google+. This service has a great deal of potential if you can get into the habit of using it.
Posting something extra alongside links on Facebook pages does make a difference. Just posting up links without a question or comment, or directly from an RSS feed suggests there is little interest in developing a conversation with readers.
Facebook pages are becoming increasingly popular for journalists. It gives reporters a presence readers can respond to while keeping personal profiles private.
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