Mindy McAdams writes a great deal of common sense here about using social media as a journalist.
For professional purposes I use Facebook as a page, it keeps things simple and protects my personal account with its high security settings.
Neal Mann puts a strong case forward as to why journalists should be using social media. There are still people who resist, but it's not just a broadcasting tool, it's a way to find stories, interact with other professionals and learn a great deal.
This Storify created at the Sustaining Local Journalism conference at City University London, shows just how useful this tool is.
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