It is always important to remember social media is a tool, beware of perceptions and be professional.
Bringing an element of yourself in is okay, particularly if it is your own stream. However, I have seen Twitter accounts for brands used for personal chats, and I don't think that's right.
Examples of how Facebook has been used by the New York Times to engage with its audience.
Mashable has also listed eight great ways to use Facebook for any brand.
I always believe in being as human as possible and trying to avoid feeds. It's a delicate balance though.
This is an interesting development from the New York Times as its editors will be Tweeting directly rather than using RSS feeds.
Tweeting as a human being is a brilliant thing, and it is important to interact with your readers. However, this is a labour intensive job.
I started out Tweeting as a human for the newspaper I used to work for three years ago. However, there wasn't anyone to do it when I was on holiday. They all thought I was nuts (they're all on Twitter now).
Small news teams need to a certain level of automation alongside the human voice.
Further to the Neal Mann article I linked to on Monday, Mathew Ingram of GigaOm expands on the original observations and includes National Public Radio's Andy Carvin in his discussion piece.
Ingram points out the tools are available to everyone, but journalists are needed to filter and verify.
Julie Posetti points out that social media training is essential for journalists today, and I agree with her.
The social media world is far more noisy than it used to be which means journalists need to have even greater understanding of how to use social media as a tool to reach an audience, develop contacts and source stories.
There is a great deal of pressure to get the SEO right and increase traffic to websites. A simple headline with useful key words does help, but as this post by Dominic Litten points out there is more to it than a "boring" headline. There are ways to keep the wit in a story if you have good site architecture, a good sitemap, internal links etc.
Mindy McAdams writes a great deal of common sense here about using social media as a journalist.
For professional purposes I use Facebook as a page, it keeps things simple and protects my personal account with its high security settings.
Neal Mann puts a strong case forward as to why journalists should be using social media. There are still people who resist, but it's not just a broadcasting tool, it's a way to find stories, interact with other professionals and learn a great deal.
Curiosity led me to the Sunday Times Social List after spotting a few #stsl tweets and reading this blog by Adam Tinworth. I don’t consider myself influential, I share the occasional opinion and find other people far more interesting, but put myself on the list anyway for a laugh.
This will be my highest rank ever:
Bet I won't be a 'tycoon' for long
In some ways this is a bit like Word Nerd, the Times game to show how clever you are. It was fun for about half an hour and a great piece of promotion.
At Journalism.co.uk we created a top 100 most influential journalists in the UK, in early May. We seeded the list with 50 people and then threw it out to the crowd. There are journalists missing from this list, but the people on it were nominated by their peers, and then ranked according to PeerIndex‘s algorithms.
Personally I don’t think there is a definitive list. There are people who are useful and interesting to you, and they are the most important.
Former production editor and community manager at Journalism.co.uk teaching online journalism on two NCTJ courses.
Former digital content and social media editor for six newspaper websites in West Sussex.
Experienced journalist and sub-editor.
Seeker of knowledge and general internet enthusiast.
My opinions are my own.