User generated content
ZooDigital link to the presentation from cik10
John Mean, editor Hull Daily Mail, asked what could be done to halt Enders decline graphs
DMc … "The advantage regionals have is the vast majority of the news you cover is unique to you. Flood the market in any way that you can to meet the demand."
Alistair Stewart " the people who will be around in 2020 are not in this room today – they are the small start ups."
Publishing is not about the number of stories we publish it is about how we engage people
User generated content… We have to be aware of the power of ugc. Community editors, media teams in schools, proms – we put a panel in print and online and got 800 pictures.
Hyperlocal site taking the next step towards a commercial future
" I know that I'm going to have more chance of selling things in a shop visited by three million people a day, rather than one visited by a few thousand who’ve already had to pay for the privilege of getting in the front door.” – Martin Clarke Mail Online.
Strong reader engagement, micro payment
MailOnline 10% of traffic via Facebook; it is second biggest referrer to the site after Google.
"Mobile will be a revolution that dwarfs what has happened on the web. But before we get carried away with the iPad we should remember html5 brings all the glossiness of app. There is a good chance that in a few years time the apps we love will have become redundant, but they may have helped people understand that while the tethered wry on their desk is free the mobile wry on their tablets is not."
On the future of print "There will still be a DM pin print when I collect my pension. I am 46."
"Papers have permanence and prestige" – eg. The Daily Beast merging with Newsweek.
Notes on Jim Chisholm – stated there was no statistical evidence that the Internet has damaged circulation more than any other element although subsequent links tweeted contradicted this.
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