Sarah Booker


links for 2010-08-27

Filed under: Links — Sarah Booker Lewis @ 10:01 pm
  • Great post from Adam Tinworth about shiny web toys.
    "My job pretty much comes down to looking at all the new, shiny stuff on the internet, and figuring out how we can use it to garner traffic (or, more often, the right traffic), and then use that to make some money. In my experience, new social media tends to be additive rather than replacing what went before. We're still making active and successful use of forums, which are prehistoric in web terms, and, in some markets, blogging is just hitting its stride, despite the fact that those social media superstars were declaring it passé two years ago…. Successful new services rarely replace older one, they just push them into a smaller niche. "

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