links for 2010-08-26

• 'Paywalls are essential,' says WPP's Martin Sorrell – Brand Republic News
  Talking to Media Week as News International’s paywalls for The Times and The Sunday Times sites approach the end of their second month, adland’s most influential figure appeared to fully support the endeavours.

  "We think paywalls are essential because we think giving away content for free, particularly if consumers value that content, makes no sense." he said. "Consumers have to pay for content they value."

  The man behind the group whose marcoms billings topped £20.3bn in the first six months of 2010, also believes advertisers will not be put off by the restricted potential reach of such gated sites.

  (tags: paywall paidcontent news international murdoch)
• True online engagement is not the same as action | Graham Jones – Internet Psychologist
  Difference between people taking action and commenting on a story rather than the actual engagement and emotional response generated. Equally interesting comment highlighting the difference.