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It is always important to remember social media is a tool, beware of perceptions and be professional.
Bringing an element of yourself in is okay, particularly if it is your own stream. However, I have seen Twitter accounts for brands used for personal chats, and I don't think that's right. -
More tips from Mashable on how to make your Facebook page lively.
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Examples of how Facebook has been used by the New York Times to engage with its audience.
Mashable has also listed eight great ways to use Facebook for any brand.
I always believe in being as human as possible and trying to avoid feeds. It's a delicate balance though. -
This is an interesting development from the New York Times as its editors will be Tweeting directly rather than using RSS feeds.
Tweeting as a human being is a brilliant thing, and it is important to interact with your readers. However, this is a labour intensive job.
I started out Tweeting as a human for the newspaper I used to work for three years ago. However, there wasn't anyone to do it when I was on holiday. They all thought I was nuts (they're all on Twitter now).
Small news teams need to a certain level of automation alongside the human voice.
01/09/2011
25/05/2011
20/05/2011
16/05/2011
15/05/2011
List making is hard to resist
Curiosity led me to the Sunday Times Social List after spotting a few #stsl tweets and reading this blog by Adam Tinworth. I don’t consider myself influential, I share the occasional opinion and find other people far more interesting, but put myself on the list anyway for a laugh.
This will be my highest rank ever:
Bet I won't be a 'tycoon' for long
In some ways this is a bit like Word Nerd, the Times game to show how clever you are. It was fun for about half an hour and a great piece of promotion.
At Journalism.co.uk we created a top 100 most influential journalists in the UK, in early May. We seeded the list with 50 people and then threw it out to the crowd. There are journalists missing from this list, but the people on it were nominated by their peers, and then ranked according to PeerIndex‘s algorithms.
Personally I don’t think there is a definitive list. There are people who are useful and interesting to you, and they are the most important.
12/05/2011
links for 2011-05-12
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Mary's article shows how the Norwich Evening News promoted its readers' poll on Twitter by being interesting and engaging.
It is important to have a person behind a feed to give a publication a human voice and show you are listening as well as broadcasting.
I still support the use of feeds though, as it is labour intensive to post every story up individually. I started using feeds for the newspapers I used to work on back in 2008, because there was no one to post when I was on holiday. It kept a new service alive.
09/05/2011
05/05/2011
27/11/2010
So that’s how a hashtag works…
There is always a hashtag search buzzing away in the background while at work.
It’s another window, or two, or three, on Tweetdeck monitoring my interest du jour.
The tag maybe related to a journalism or social media conference I’m interested in, or a trending topic, it changes.
Yesterday (Friday, November 27) there was a great deal of activity on the #demo2010 tag as students started occupying more universities, and tweets were full of pictures and videos from demonstrations on Wednesday, November 24.
After updating colleagues on which of their old unis were taken over by students one asked me: “How do you know this stuff and find it on Twitter?”
Then I explained how I followed the hashtag. It’s a simple way to find everything posted on a particular theme, topic or event.
Hence his final comment: “So that’s how a hashtag works…”
links for 2011-09-01
Tags: comments, community, community management, Facebook, foursquare, infographics, interactive, Social media, Twitter