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It is always important to remember social media is a tool, beware of perceptions and be professional.
Bringing an element of yourself in is okay, particularly if it is your own stream. However, I have seen Twitter accounts for brands used for personal chats, and I don't think that's right. -
More tips from Mashable on how to make your Facebook page lively.
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Examples of how Facebook has been used by the New York Times to engage with its audience.
Mashable has also listed eight great ways to use Facebook for any brand.
I always believe in being as human as possible and trying to avoid feeds. It's a delicate balance though. -
This is an interesting development from the New York Times as its editors will be Tweeting directly rather than using RSS feeds.
Tweeting as a human being is a brilliant thing, and it is important to interact with your readers. However, this is a labour intensive job.
I started out Tweeting as a human for the newspaper I used to work for three years ago. However, there wasn't anyone to do it when I was on holiday. They all thought I was nuts (they're all on Twitter now).
Small news teams need to a certain level of automation alongside the human voice.
01/09/2011
25/05/2011
links for 2011-05-25
20/05/2011
links for 2011-05-20
Tags: community, crowdsourcing, Facebook, journalism, Social media, Twitter
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KMOV-TV in the US used social media to spread news about tornados and damage quickly via social media, particularly facebook.
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An interesting summary of the first session at #BBCSMS with examples of how to encourage journalists to use Twitter and get involved with their wider community.
18/05/2011
links for 2011-05-18
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Further to the Neal Mann article I linked to on Monday, Mathew Ingram of GigaOm expands on the original observations and includes National Public Radio's Andy Carvin in his discussion piece.
Ingram points out the tools are available to everyone, but journalists are needed to filter and verify.
17/05/2011
links for 2011-05-17
Tags: bbcsms, branding, headlines, journalism, SEO, Social media
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Julie Posetti points out that social media training is essential for journalists today, and I agree with her.
The social media world is far more noisy than it used to be which means journalists need to have even greater understanding of how to use social media as a tool to reach an audience, develop contacts and source stories. -
There is a great deal of pressure to get the SEO right and increase traffic to websites. A simple headline with useful key words does help, but as this post by Dominic Litten points out there is more to it than a "boring" headline. There are ways to keep the wit in a story if you have good site architecture, a good sitemap, internal links etc.
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An interesting post from Joseph Stashko as he looks at what would make a student journalist stand out. It has started quite a debate on his blog.
16/05/2011
links for 2011-05-16
Tags: bbcsms, Facebook, journalism, Social media, Storify, Twitter
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Mindy McAdams writes a great deal of common sense here about using social media as a journalist.
For professional purposes I use Facebook as a page, it keeps things simple and protects my personal account with its high security settings. -
Neal Mann puts a strong case forward as to why journalists should be using social media. There are still people who resist, but it's not just a broadcasting tool, it's a way to find stories, interact with other professionals and learn a great deal.
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This Storify created at the Sustaining Local Journalism conference at City University London, shows just how useful this tool is.
15/05/2011
List making is hard to resist
Tags: Adam Tinworth, Journalism.co.uk, journalists, Social media, Sunday Times, Twitter
Curiosity led me to the Sunday Times Social List after spotting a few #stsl tweets and reading this blog by Adam Tinworth. I don’t consider myself influential, I share the occasional opinion and find other people far more interesting, but put myself on the list anyway for a laugh.
This will be my highest rank ever:
In some ways this is a bit like Word Nerd, the Times game to show how clever you are. It was fun for about half an hour and a great piece of promotion.
At Journalism.co.uk we created a top 100 most influential journalists in the UK, in early May. We seeded the list with 50 people and then threw it out to the crowd. There are journalists missing from this list, but the people on it were nominated by their peers, and then ranked according to PeerIndex‘s algorithms.
Personally I don’t think there is a definitive list. There are people who are useful and interesting to you, and they are the most important.
11/05/2011
links for 2011-05-11
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These six best practices underline what I try to do with the pages I manage. It is important for your page to be seen to be run by a human being, complete with feedback etc.
I particularly agree with number 2, make a thoughful comment.
10/05/2011
links for 2011-05-10
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Location services are an interesting concept. I have found use for them for work purposes and there is definitely something untapped going on there. However, people forget to check in etc. so it does make you wonder if it's worth it.
09/05/2011
links for 2011-05-09
Tags: audience, community, journalism, Newspapers, online, Social media, sub-editing, traffic, Twitter
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Malcolm Coles took a closer look at Twitter referrals to newspaper sites last year. Today the Pew report showing Twitter doesn't send through as much traffic as say, Facebook, has been HUGE, with a great deal of response and retweeting.
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It's very interesting to see how the UK's biggest newspapers, The Sun and The Mail, don't engage with social media very well.
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It's always good to remind yourself of a few tricks.


links for 2011-09-01
Tags: comments, community, community management, Facebook, foursquare, infographics, interactive, Social media, Twitter