Sarah Booker

25/02/2010

What’s the point? – Foursquare

Filed under: Web tool review — Sarah Booker Lewis @ 10:06 pm
Tags: , , , , , ,

For some time now I have been pondering the point of FourSquare.

I joined the sit and started checking in with gusto in December 2009. However, I found myself becoming underwhelmed rather quickly.

I was also uncomfortable broadcasting my location, especially after seeing the state of my Facebook and Twitter feeds after a shopping trip to London.

When the website Please Rob Me appeared with its constantly updating list of tweeted Foursquare updates, it didn’t surprise me.

Since December I have given it a try a couple of times, without Tweeting locations, but the game hasn’t grabbed my attention and I couldn’t see wider application for it at this stage.

Then I read Elizabeth Redman’s article on Editor’s Weblog “What does Foursquare mean for newspapers”.

Redman quite rightly points out Foursquare is a great way to link up with venues for reviews and reader offers.

The New York Times has created a badge for people who “check in” at Vancouver Winter Olympic venues.

Canadian newspaper Metro has joined with Foursquare to link editorial content to locations and send alerts out to subscribers/friends.

Reading this I can see the potential for local newspapers, linking reader offers with a Foursquare to do list. The difficulty is grabbing advertisers’ imaginations.

Something I keep reminding myself is how I didn’t “get” Twitter or Facebook in the early days.

Even now many of my colleagues can’t see the point of using social media to drive traffic to our newspapers’ websites and interact with a wider audience.

But, there is hope as the advertising sales people are starting to ask about using Twitter and Facebook. After all, these sites are our fourth and seventh biggest referrers.

Additional (March 13, 2010) : I am still playing with Foursquare and have become mayor of two locations. There is a long way to go before its potential is realised in the UK.

18/11/2009

Useful people to follow on Twitter – Part one

This week I am hosting my first online journalism lecture/workshop/seminar for NCTJ news and magazine journalism students at Brighton City College.

During the session I’ll be looking at Twitter as an information source. I have found stories for the newspapers I work for, and discovered a host of useful information to help me with my work.
Here is the first batch of journalism and social media folk I  would recommend for a #followfriday dedicated to journalists new to Twitter, but without the 140 limit.

George Hopkin – Johnston Press seo evangelist.

Mashable – Social media blog . The latest tricks, toys and gossip in the world of social media and a few handy guides, too.

Paul Bradshaw – Lecturer and social media consultant.

Online Journalism Blog – great tips from Paul Bradshaw and co

Joanna Geary – Times web development editor.  Also follow her professional account and her bookmarks @timesjoanna and @joannaslinks

Alison Gow – Executive Editor, digital, for the Liverpool Daily Post & Liverpool Echo.

Jo Wadsworth – Brighton Argus web editor @brightonargusjo

Glenn Mottershead – Journalism lecturer.

Andy Dickinson – Online journalism lecturer. See his bookmarks @linkydickinson

Sarah Hartley – Guardian local launch editor.

Clay Shirky – Influential future media blogger.

Journalism news Tips, news and a whole host of useful information.

Judith Townend – From Journalism News.

Media Guardian – Updated throughout the week. More than Monday’s weekly supplement.

Shane Richmond – Telegraph Head of technology.

Kate Day – Telegraph communities editor.

Martin Belam – Guardian internet advisor: Currybet.

Charles Arthur – Tech Guardian editor.

Ilicco Elia –  Head of mobile Reuters.

Channel4 newsroom blogger – follow the newsroom process before the bulletin.

Krishnan Guru-Murthy – Channel4 news.

Jemima Kiss – Guardian media/tech journalist and UK Twitter queen.

Patrick Smith – PaidContent UK .

Damian Thompson – Telegraph blogs editor.

Jeff Jarvis – The Buzz Machine blogger and journalism professor.
David Higgerson – Head of Multimedia, Trinity Mirror; Exec Editor, Bham Post and Mail.

Louise Bolotin – Journalist and blogger.

Richard Kendall – Web editor Peterborough Evening Telegraph.

Documentally – Mobile media maker.

Tech Crunch UK – Tech news and information.

Mike Butcher – Tech Crunch UK.

Neiman Journalism Lab – Harvard.

Richard MacManus – Read Write Web.

Daren Forsyth – Ex-BBC, now 140characters.co.uk

Josh Halliday – Journalism student and social media user.

Matt Cornish – Newspaper editor.

And to end part one, why not add me, too – Sarah Booker.

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