links for 2011-05-12

• How do you make local news on Twitter engaging? | Metamedia
  Mary's article shows how the Norwich Evening News promoted its readers' poll on Twitter by being interesting and engaging.

  It is important to have a person behind a feed to give a publication a human voice and show you are listening as well as broadcasting.

  I still support the use of feeds though, as it is labour intensive to post every story up individually. I started using feeds for the newspapers I used to work on back in 2008, because there was no one to post when I was on holiday. It kept a new service alive.

  (tags: twitter localnews maryhamilton journalism newspapers socialmedia)