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Looking at tools for journalists.
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A summary of numerous speakers at the BBC Social Media Summit. An excellent analysis by Martin Belam
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A look at what drives people to particular news sites as well as further discussion about social engagement. An analysis of Raju Narisetti's comments at BBC Social Media Summit
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KMOV-TV in the US used social media to spread news about tornados and damage quickly via social media, particularly facebook.
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An interesting summary of the first session at #BBCSMS with examples of how to encourage journalists to use Twitter and get involved with their wider community.
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Further to the Neal Mann article I linked to on Monday, Mathew Ingram of GigaOm expands on the original observations and includes National Public Radio's Andy Carvin in his discussion piece.
Ingram points out the tools are available to everyone, but journalists are needed to filter and verify.
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Julie Posetti points out that social media training is essential for journalists today, and I agree with her.
The social media world is far more noisy than it used to be which means journalists need to have even greater understanding of how to use social media as a tool to reach an audience, develop contacts and source stories.
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There is a great deal of pressure to get the SEO right and increase traffic to websites. A simple headline with useful key words does help, but as this post by Dominic Litten points out there is more to it than a "boring" headline. There are ways to keep the wit in a story if you have good site architecture, a good sitemap, internal links etc.
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An interesting post from Joseph Stashko as he looks at what would make a student journalist stand out. It has started quite a debate on his blog.
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Mindy McAdams writes a great deal of common sense here about using social media as a journalist.
For professional purposes I use Facebook as a page, it keeps things simple and protects my personal account with its high security settings.
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Neal Mann puts a strong case forward as to why journalists should be using social media. There are still people who resist, but it's not just a broadcasting tool, it's a way to find stories, interact with other professionals and learn a great deal.
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This Storify created at the Sustaining Local Journalism conference at City University London, shows just how useful this tool is.
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There has been too much doom and gloom about RSS feeds and it's good to read something showing how useful and well used they are.
I know I use feeds, either reading them on Google Reader, or feeding into Twitter and Facebook accounts.
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Mary's article shows how the Norwich Evening News promoted its readers' poll on Twitter by being interesting and engaging.
It is important to have a person behind a feed to give a publication a human voice and show you are listening as well as broadcasting.
I still support the use of feeds though, as it is labour intensive to post every story up individually. I started using feeds for the newspapers I used to work on back in 2008, because there was no one to post when I was on holiday. It kept a new service alive.
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These six best practices underline what I try to do with the pages I manage. It is important for your page to be seen to be run by a human being, complete with feedback etc.
I particularly agree with number 2, make a thoughful comment.
