Sarah Booker

01/09/2011

links for 2011-09-01

Filed under: Links — Sarah Booker Lewis @ 6:01 pm
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10/05/2011

links for 2011-05-10

Filed under: Links — Sarah Booker Lewis @ 6:00 pm
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25/02/2010

What’s the point? – Foursquare

Filed under: Web tool review — Sarah Booker Lewis @ 10:06 pm
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For some time now I have been pondering the point of FourSquare.

I joined the sit and started checking in with gusto in December 2009. However, I found myself becoming underwhelmed rather quickly.

I was also uncomfortable broadcasting my location, especially after seeing the state of my Facebook and Twitter feeds after a shopping trip to London.

When the website Please Rob Me appeared with its constantly updating list of tweeted Foursquare updates, it didn’t surprise me.

Since December I have given it a try a couple of times, without Tweeting locations, but the game hasn’t grabbed my attention and I couldn’t see wider application for it at this stage.

Then I read Elizabeth Redman’s article on Editor’s Weblog “What does Foursquare mean for newspapers”.

Redman quite rightly points out Foursquare is a great way to link up with venues for reviews and reader offers.

The New York Times has created a badge for people who “check in” at Vancouver Winter Olympic venues.

Canadian newspaper Metro has joined with Foursquare to link editorial content to locations and send alerts out to subscribers/friends.

Reading this I can see the potential for local newspapers, linking reader offers with a Foursquare to do list. The difficulty is grabbing advertisers’ imaginations.

Something I keep reminding myself is how I didn’t “get” Twitter or Facebook in the early days.

Even now many of my colleagues can’t see the point of using social media to drive traffic to our newspapers’ websites and interact with a wider audience.

But, there is hope as the advertising sales people are starting to ask about using Twitter and Facebook. After all, these sites are our fourth and seventh biggest referrers.

Additional (March 13, 2010) : I am still playing with Foursquare and have become mayor of two locations. There is a long way to go before its potential is realised in the UK.

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