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It is always important to remember social media is a tool, beware of perceptions and be professional.
Bringing an element of yourself in is okay, particularly if it is your own stream. However, I have seen Twitter accounts for brands used for personal chats, and I don't think that's right. -
More tips from Mashable on how to make your Facebook page lively.
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Examples of how Facebook has been used by the New York Times to engage with its audience.
Mashable has also listed eight great ways to use Facebook for any brand.
I always believe in being as human as possible and trying to avoid feeds. It's a delicate balance though. -
This is an interesting development from the New York Times as its editors will be Tweeting directly rather than using RSS feeds.
Tweeting as a human being is a brilliant thing, and it is important to interact with your readers. However, this is a labour intensive job.
I started out Tweeting as a human for the newspaper I used to work for three years ago. However, there wasn't anyone to do it when I was on holiday. They all thought I was nuts (they're all on Twitter now).
Small news teams need to a certain level of automation alongside the human voice.
01/09/2011
25/05/2011
20/05/2011
12/05/2011
links for 2011-05-12
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Mary's article shows how the Norwich Evening News promoted its readers' poll on Twitter by being interesting and engaging.
It is important to have a person behind a feed to give a publication a human voice and show you are listening as well as broadcasting.
I still support the use of feeds though, as it is labour intensive to post every story up individually. I started using feeds for the newspapers I used to work on back in 2008, because there was no one to post when I was on holiday. It kept a new service alive.
09/05/2011
24/01/2010
The Future of News in Brighton
Journalists and new media folk in Brighton and Sussex are invited to join the UK Future of News Group Brighton nest.
It’s an opportunity to discuss new ideas within the news industry with like-minded people.
The first meeting on Monday, February 8, is at The Skiff in Brighton from 7.15pm.
Speakers are:
Simon Willison the man behind Wildlifenearyou.com and the Guardian’s MPs’ expenses crowdsourcing project and many other projects.
Jo Wadsworth web editor at Brighton’s Argus newspaper. Jo will be talking about building an online community and blogging.
The original UK Future of News Group set up by Adam Westbrook has held two meetings in London, with interesting speakers and great networking opportunities.
I couldn’t make it to January’s meet and felt extremely jealous reading the #fong and #futureofnews tweets.
After joining the London group I started a thread on the message board asking if any Brighton-based media folk would be interested in setting up a ‘nest’.
Withing 24 hours of my post Judith Townend of Journalism.co.uk was ready to run with the idea.
My contribution? Well, I’ve invited many Johnston Press journalists from across Sussex.
Fingers crossed this will be a great regular event.

links for 2011-09-01
Tags: comments, community, community management, Facebook, foursquare, infographics, interactive, Social media, Twitter