Julie Posetti points out that social media training is essential for journalists today, and I agree with her.
The social media world is far more noisy than it used to be which means journalists need to have even greater understanding of how to use social media as a tool to reach an audience, develop contacts and source stories.
There is a great deal of pressure to get the SEO right and increase traffic to websites. A simple headline with useful key words does help, but as this post by Dominic Litten points out there is more to it than a "boring" headline. There are ways to keep the wit in a story if you have good site architecture, a good sitemap, internal links etc.
An interesting post from Joseph Stashko as he looks at what would make a student journalist stand out. It has started quite a debate on his blog.