links for 2011-05-17

• BBC | BBC College of Journalism Blog – #bbcsms: Charting a course for social media research for journalism
  Julie Posetti points out that social media training is essential for journalists today, and I agree with her.
  The social media world is far more noisy than it used to be which means journalists need to have even greater understanding of how to use social media as a tool to reach an audience, develop contacts and source stories.
  (tags: journalism socialmedia research social_media teaching)
• Dear Journalists, This is The Title Search Engines Care About
  There is a great deal of pressure to get the SEO right and increase traffic to websites. A simple headline with useful key words does help, but as this post by Dominic Litten points out there is more to it than a "boring" headline. There are ways to keep the wit in a story if you have good site architecture, a good sitemap, internal links etc.
  (tags: journalism journalists seo headlines)
• Personal branding and the evolution of ‘innovative’ journalism | Joseph Stashko Personal branding and the evolution of ‘innovative’ journalism | Thoughts on the media
  An interesting post from Joseph Stashko as he looks at what would make a student journalist stand out. It has started quite a debate on his blog.
  (tags: journalism Brand personalbranding)